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notlikenotlike

Industry

Arts & Culture

Institutions that feel alive, not embalmed.

How we approach it

Cultural work carries a weight of expectation — and a tendency toward the reverent and the grey. We help galleries, festivals and studios feel present-tense without losing their seriousness.

The budget is usually small and the ambition large. We build systems the in-house team can run for years, because they will have to.

What changes here

Serious does not have to mean solemn; a system the team can run beats a logo they can't.

Case studyArts & Culture

Verso

The problem

A gallery and archive with extraordinary work and a website that made it look shut.

What happened

A dark, editorial site that hangs old and new work together — and gets people through the door.

We built Verso a complete site. Take a look — it opens as their own.

A preview of the Verso websiteVersoView the site

The same six things, in this industry’s vocabulary.