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notlikenotlike

Industry

Finance

Confidence without the cliché.

How we approach it

Finance defaults to blue, and to a seriousness that reads as distance. Trust today is built through clarity and candour, not columns and marble. We help money brands sound like they have nothing to hide.

We are careful with every number and claim, because in this category a loose word is a liability, not just a weak line.

What changes here

Say the hard part first; clarity reads as confidence, and confidence is the product.

Case studyFinance

Ledger

The problem

A fintech that looked like the bank it was trying not to be.

What happened

A plain, candid identity that made the incumbents look evasive.

We built Aster a complete site. Take a look — it opens as their own.

AsterView the site

The same six things, in this industry’s vocabulary.